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What is marketing and does it matter?
Marketing is how your business connects with existing customers and how you attract new ones.
We all have competitors and we all apply marketing to our business growth plans, from signing off e-mails, producing literature and logo design to targeting your markets, brand values and handling the media. It’s great that you may have better products/services than your competitors but how do your customers know this unless you tell them? The difference to your competitors can be in the quality and effectiveness of design and execution of your marketing and communications.
Remember: Marketing is an investment to help increase business growth and good marketing techniques will save your business money.
About me and my business - I am an accomplished professional marketer with proven career experience and this enables me to provide cost effective quality advice with a hands on approach to your business.
Since starting my business in October 2008 I have been lucky enough to work with a number of organisations including Marketing Derby, Blueprint, Leicester City Council, Derby City Council and Smith of Derby. I am also involved with developing a new brand for an established local charity and offer my time, contacts and advice to help them achieve their future goals.
Size doesn’t matter – whether your business is large, small or growing, I can help to find you the right marketing solutions for your business and it doesn’t have to be expensive. I am all too aware that cut backs have become a fabric of the way we run our businesses but this shouldn’t mean that we just stand still and wait for it all to go away.
“Luck is what happens when preparation meets opportunity”
Seneca, 1st century Roman philosopher
Enjoy!
Sharon
© Essential Marketing Solutions 2010
