News - Festival Fever
Essential Marketing Solutions have recently been appointed as marketing co-ordinator for Derby Festé, one of the hottest street festivals this year.
Derby Festé is the city’s annual street festival which was founded in 2007 to mark the opening of Westfield Derby and was followed by the opening of QUAD in September 2008. Since the first event which was a great success it had the ambition of developing intoan annual event with funding from various public and private sector organisations including Arts Council, Derby City Council, QUAD, Déda, Derby Live and Westfield Derby. The delivery of the event hasalways been very much a partnership between these partners.
Sharon will be working closely with allpartners in delivering a marketing strategy that will aim to attract thousands of people into Derby’s city centre for three days of free street performances. The marketing strategy includes the full marketing mix such as design and production of leaflets, posters, campaigns and online activities such as social media.
Sharon Stevens-Cash adds: “This is such a great opportunity and a really exciting event that I have attended every year as a visitor since it started in 2007, and now I am involved in the marketing – wow a dream come true.
I didn’t appreciate how much work goes into producing festivals, especially those with performers from all over the world. I am already enjoying working with such a diverse mix of partners and I look forward to the challenges ahead.”
For more information about Derby Festé 2010 visit www.derbyfeste.com
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May 2010
Media Contact
Sharon Stevens-Cash: Essential Marketing Solutions
sharon@essentialmarketingsolutions.co.uk
Tel: 0776 4616828
Deborah Porter: Essential New Media
enquiries@essentialnewmedia.co.uk
Tel: 0779 0302559
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